Categorization Bases and Their Influence on Product Category Knowledge Structures
| Year of publication: |
2002
|
|---|---|
| Authors: | Rosa, José Antonio ; Porac, Joseph F. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 19.2002, 6, p. 503-532
|