Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Ankit Anand, V. Kumar, Avishek Lahiri
| Year of publication: |
2024
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|---|---|
| Authors: | Anand, Ankit ; Kumar, V. ; Lahiri, Avishek |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 116.2024, p. 130-144
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| Subject: | Brand identity salience | Categorization theory | Higher education | Information signals | Organizational reputation | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.11.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456190