Categorizing Cognitive Responses: An Empirical Investigation of the Cognitive Intent Congruency Between Independent Raters and Original Subject Raters
| Year of publication: |
2005
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|---|---|
| Authors: | Braunsberger, Karin ; Buckler, R.Brian ; Ortinau, David J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 4, p. 620-632
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