Category management, product assortment, and consumer welfare
Shailendra Gajanan; Suman Basuroy; Srinath Beldona
| Year of publication: |
2007
|
|---|---|
| Authors: | Gajanan, Shailendra N. ; Basuroy, Suman ; Beldona, Srinath |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 3, p. 135-148
|
| Subject: | Category Management | Category management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003508086