Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
| Year of publication: |
2005
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|---|---|
| Authors: | Swaminathan, Srinivasan ; Bawa, Kapil |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 3, p. 205-214
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