Causal recipes for acceptance and refusal of corporate blogs
Ángel Hernández-García, Santiago Iglesias-Pradas, Pedro Fernández-Cardador (Ingeniería de Organización, Administración de Empresas y Estadística, Universidad Politécnica de Madrid, Madrid, Spain)
| Year of publication: |
2016
|
|---|---|
| Authors: | Hernández-García, Ángel ; Iglesias-Pradas, Santiago ; Fernández-Cardador, Pedro |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 4, p. 1492-1497
|
| Subject: | Corporate blogs | Acceptance | Refusal | Fuzzy sets | Qualitative comparative analysis | fsQCA | Fuzzy-Set-Theorie | Web 2.0-Technologien | Web 2.0 technologies | Innovationsakzeptanz | Innovation adoption | Öffentlichkeitsarbeit | Public relations | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447378