Causal recipes sufficient for identifying market gurus versus mavens
Miri Chung; Arch G. Woodside
| Year of publication: |
2012
|
|---|---|
| Authors: | Chung, Miri ; Woodside, Arch G. |
| Published in: |
Fuzzy methods for customer relationship management and marketing : applications and classifications. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0096-6. - 2012, p. 312-331
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Fuzzy-Set-Theorie | Fuzzy sets | Informationsverbreitung | Information dissemination | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703866