Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
| Year of publication: |
2012
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|---|---|
| Authors: | Boenigk, Silke ; Schuchardt, Viktoria |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810X. - Vol. 17.2012
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1452 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010096692