Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations
| Year of publication: |
2005
|
|---|---|
| Authors: | Papasolomou, Ioanna ; Demetriou, Marlen |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 2.2005, 2, p. 70-86
|
| Publisher: |
Springer |
| Subject: | Cause-related marketing | Cyprus | financial service organisations | fundraising events | corporate reputation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552327