Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Sylvaine Castellano, Insaf Khelladi, Rossella Sorio, Saeedeh Rezaee Vessal, Judith Partouche-Sebban, Mehmet A. Orhan
| Year of publication: |
2023
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|---|---|
| Authors: | Castellano, Sylvaine ; Khelladi, Insaf ; Sorio, Rossella ; Vessal, Saeedeh Rezaee ; Partouche-Sebban, Judith ; Orhan, Mehmet A. |
| Published in: |
Business ethics, the environment & responsibility. - Chichester : Wiley, ISSN 2694-6424, ZDB-ID 3059682-8. - Vol. 32.2023, S3, p. 196-211
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| Subject: | betrayal | cause-related marketing | legitimacy | reputation | trust | Cause-Related Marketing | Cause-related marketing | Reputation | Firmenimage | Corporate reputation | Legitimität | Legitimacy | Vertrauen | Confidence | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/beer.12538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365827