Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude
Laurenţiu Dan Anghel, Georgiana Florentina Grigore and Mihai Roşca
| Year of publication: |
2011
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|---|---|
| Authors: | Anghel, Laurentiu-Dan ; Grigore, Georgiana Florentina ; Roşca, Mihai |
| Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 2566390-2. - Vol. 13.2011, 29, p. 72-85
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| Subject: | Cause-Related Marketing | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261700