Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude
Laurenţiu Dan Anghel, Georgiana Florentina Grigore and Mihai Roşca
| Year of publication: |
2011
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|---|---|
| Authors: | Anghel, Laurenţiu Dan ; Grigore, Georgiana Florentina ; Roşca, Mihai |
| Published in: |
Amfiteatru economic : periodic al cercetării economice. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 25663902. - Vol. 13.2011, 29, p. 72-85
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009957087