Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Amy Rundio, Bob Heere, and Brianna Newland
| Year of publication: |
2014
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|---|---|
| Authors: | Rundio, Amy ; Heere, Bob ; Newland, Brianna |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 1, p. 17-26
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| Subject: | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Cause-Related Marketing | Cause-related marketing | Produktdifferenzierung | Product differentiation | Sportler | Athletes | Motivation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355397