Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions
| Year of publication: |
2010
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|---|---|
| Authors: | Folse, Judith Anne Garretson ; Niedrich, Ronald W. ; Grau, Stacy Landreth |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 86.2010, 4, p. 295-310
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