Caution: Weak product warnings may be hazardous to corporate health
| Year of publication: |
1992
|
|---|---|
| Authors: | Mayer, Robert N. ; Scammon, Debra L. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 24.1992, 4, p. 347-359
|
| Publisher: |
Elsevier |