CEE market entry through smart network repositioning : a case study of Panasonic
Mario Glowik; Sarah Maria Bruhs
| Year of publication: |
2011
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|---|---|
| Authors: | Glowik, Mario ; Bruhs, Sarah Maria |
| Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 103-115
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| Subject: | Panasonikku Kabushiki Gaisha | Unterhaltungselektronik-Industrie | Consumer electronics industry | Japanisch | Japanese | Internationaler Markteintritt | International market entry | Unternehmensnetzwerk | Business network | Osteuropa | Eastern Europe | 1998-2011 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501251