Celebrating together : generational cohort differences in game-day tailgating rituals
Pia A. Albinsson, G. David Shows, Unal O. Boya
| Year of publication: |
2021
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|---|---|
| Authors: | Albinsson, Pia A. ; Shows, G. David ; Boya, Unal O. |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 33.2021, 3, p. 259-273
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| Subject: | Tailgating rituals | cohort theory | U.S. collegiate football | motivating factors | consumer behavior | marketing communications strategy | Konsumentenverhalten | Consumer behaviour | USA | United States | Fußball | Football | Kohortenanalyse | Cohort analysis | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648603