Celebrity advertising in the case of negative associations: discourse analysis of weblogs
| Year of publication: |
2011
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|---|---|
| Authors: | Akturan, Ulun |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 34.2011, 12 (1.11.), p. 1280-1296
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