Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Reto Felix and Adilson Borges
| Year of publication: |
2014
|
|---|---|
| Authors: | Felix, Reto ; Borges, Adilson |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 7/8, p. 579-593
|
| Subject: | celebrity endorser attractiveness | visual attention | brand attitude | eye tracking | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462631