Celebrity selection in social media ecosystems : a flexible and interactive framework
Shekhar Shukla, Ashish Dubey
| Year of publication: |
2022
|
|---|---|
| Authors: | Shukla, Shekhar ; Dubey, Ashish |
| Subject: | Celebrity selection | FITradeoff | Fuzzy logic | Group decision-making | Multi-attribute | Social media marketing campaign | Social Web | Social web | Online-Marketing | Internet marketing | Fuzzy-Set-Theorie | Fuzzy sets | Celebrity-Werbung | Celebrity endorsement | Gruppenentscheidung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2020-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277400