Celtic marketing: the fusion and companionship of art and science
| Year of publication: |
2006
|
|---|---|
| Authors: | Mcauley, Andrew ; Carson, David ; Gilmore, Audrey |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 14.2006, 1, p. 89
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