Cendant embraces diversity as a corporate way of life : Company aims to achieve a workforce that reflects its customers and markets

“We know our competitive strength is in the value we create through people, so building awareness of the value individuals bring to corporate success is imperative in everything we do. Right now, our goal is to see and feel positive growth in the way we embrace differences across our entire company.” So says Samuel Ojofeitimi, manager of strategic staffing at Cendant Corporation, a New York City‐based global employer of around 90,000, which is primarily a provider of travel and residential real‐estate services in more than 100 countries.