Centrality of sensory attributes in brand extension evaluations
Samuel Babu Sekar, Sajeev Varki and Yasmeen Elsantil
| Year of publication: |
2024
|
|---|---|
| Authors: | Varki, Sajeev ; Elsantil, Yasmeen |
| Subject: | Attribute centrality | Brand extension | Central sensory attributes | Functional fit | Sensory fit | Sensory positioning | Markentransfer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-11-2021-5016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078719