Centrica recruitment initiative tackles assumptions and prejudices head on : … and helps to boost motivation and cut employee turnover

UK conglomerate Centrica has successfully recruited carers, long‐term unemployed, lone parents and people with disabilities to contact‐center jobs – and tackled assumptions and prejudices head on. Centrica touches the lives of millions of Britons through its well‐known consumer brands such as British Gas, Scottish Gas and the Automobile Association. Its business success depends on being able to understand the changing needs and expectations of its customers.