CEO Perspectives on Scanning the Global Hotel Business Environment

Reports on the first survey of chief executive officers of multinational hotel chains, sponsored by the International Hotel Association. The purpose of the survey was to assess the environmental scanning practices in those hotel firms and to learn how their executives view the uncertainty of the global business environment.

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Year of publication:	1994
Authors:	Olsen, Michael D. ; Murthy, Bvsan ; Teare, Richard
Published in:	International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 6.1994, 4, p. 03-09
Publisher:	MCB UP Ltd
Subject:	Environmental scanning \| Hospitality industry \| Hotels \| International trade \| Top management \| Uncertainty

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09596119410060865 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014763296