The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Andrea Sestino
| Year of publication: |
2024
|
|---|---|
| Authors: | Sestino, Andrea |
| Subject: | Artificial intelligence | Brand personality appeal | Internet of things | Luxury consumption | Shopping experience | Smart environment | Smart mirrors | Status consumption orientation | Voice assistants | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Künstliche Intelligenz | Internet der Dinge | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460780