Challenges and opportunities in the digitalization of the B2B customer journey
Svante Andersson, Ulf Aagerup and Lisa Svensson and Sanna Eriksson
| Year of publication: |
2024
|
|---|---|
| Authors: | Andersson, Svante ; Aagerup, Ulf ; Svensson, Lisa ; Eriksson, Sanna |
| Subject: | Business-to-business | Buying situation | Customer journey | Digitalization | Digitalisierung | Digitization | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2023-0714 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205321