Challenges and solutions for marketing in a digital era
Peter S. H. Leeflang; Peter C. Verhoef; Peter Dahlström; Tjark Freundt
| Year of publication: |
2014
|
|---|---|
| Authors: | Leeflang, Peter ; Verhoef, Peter C. ; Dahlström, Peter ; Freundt, Tjark |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 32.2014, 1, p. 1-12
|
| Subject: | Online marketing | Big data | Analytics | Customers | Firm strategies | Social media | Online-Marketing | Internet marketing | Social Web | Social web | Big Data | Digitalisierung | Digitization | Data Mining | Data mining | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010250431