Challenges and strategies for the service industry : an empirical analysis of risk-reducing signals ; the example of the hotel industry
Thomas Czarnecki
| Year of publication: |
2009
|
|---|---|
| Authors: | Czarnecki, Thomas |
| Publisher: |
Hamburg : Kovač |
| Subject: | Hotellerie | Hotel industry | Dienstleistungsmarketing | Services marketing | Markenimage | Brand image | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Signalling | Experiment | Online-Handel | Online retailing | Hotel | Dienstleistung | Marketingstrategie | Asymmetrische Information | Signaldetektion |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | XVII, 260 S. Ill., graph. Darst. 210 mm x 148 mm, 370 gr. |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Wuppertal, Bergische Univ., Diss., 2009 |
| ISBN: | 978-3-8300-4706-3 |
| Classification: | Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003874877