Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal)

The core aim of this research paper is to analyze the challenges faced by an E-commerce industry in India. The Indian Economy is proliferating day by day and E- commerce industry is playing an imperative and laudable role in its progress. Still there are enormous sectors that have been untouched by an E-commerce industry in India, particularly in its rural areas. Many consumers in India still follow the traditional purchasing method. Unfortunately, altering customer perception of online shopping has been quite a tough task for the E-commerce industry. According to a survey, India is ranked fourth in the world for its number of Internet users. So, it is expected that India would come into the top 10 E-commerce hub by 2020. Indian buyers are afraid to use new technology in its Initial stage. But, if an E-commerce company could provide proper feedback and knowledge to its customers for online purchasing, it would directly help to increase the sales of the E-commerce websites. This research paper gives a theoretical contribution for analyzing the hurdles in front of the E-commerce industry.