Challenges for B2B research relevance : a top executive perspective
Hannu Kuusela, Elina Närvänen, Hannu Saarijärvi and Mika Yrjölä
| Year of publication: |
2014
|
|---|---|
| Authors: | Kuusela, Hannu ; Närvänen, Elina ; Saarijärvi, Hannu ; Yrjölä, Mika |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 7/8, p. 593-600
|
| Subject: | B2B | Relevance | Executives | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422025