Challenges for Bangladesh to conquer avian influenza

Purpose – The purpose of this paper is to increase awareness about the issues the world and, more so, Bangladesh faces in overcoming avian influenza. Also, the purpose is to examine whether the avian influenza situation and communication strategy adopted in the country follows risk communication principles. Design/methodology/approach – An extensive literature review using recently published works, government documents, and organizational reports is employed. Findings – If not controlled, avian influenza has the potential to become a global pandemic with extremely high morbidity and mortality rates. Bangladesh presently has policies and programs in place to attempt to control the virus but many challenges, such as the implementation of an effective risk communication strategy, remain. Originality/value – This paper identifies a wide variety of sources that would be useful information for policy makers and program managers.