Challenges for product and service providers in open innovation with customers in business-to-business markets
Jaako Paasi; Inka Lappalainen; Tuija Rantala; Minna Pikkarainen
| Year of publication: |
2014
|
|---|---|
| Authors: | Paasi, Jaako ; Lappalainen, Inka ; Rantala, Tuija ; Pikkarainen, Minna |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 2, p. 1-27
|
| Subject: | Innovation management | open innovation | innovation challenges | customers | provider-customer relationship | service-dominant logic | Innovationsmanagement | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Open Innovation | Open innovation | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010374621