Challenges in delivering brand promise, focusing on municipal healthcare organisations
Ulla Hytti, Päivikki Kuoppakangas and Kati Suomi (School of Economics, University of Turku, Pori, Finland), Chris Chapleo (the Business School, Bournemouth University, Poole, UK), and Massimo Giovanardi (Stockholm Business School, Stockholm University, Stockholm, Sweden)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hytti, Ulla ; Kuoppakangas, Päivikki ; Suomi, Kati ; Chapleo, Chris ; Giovanardi, Massimo |
| Published in: |
International journal of public sector management : IJPSM. - Bingley : Emerald, ISSN 0951-3558, ZDB-ID 616356-7. - Vol. 28.2015, 3, p. 254-272
|
| Subject: | Branding | Discourse analysis | Dilemma theory | Discursive institutionalism | Healthcare organisation | Public organisation | Markenführung | Brand management | Gesundheitswesen | Health care system | Diskurstheorie | Discourse theory | Gesundheitsversorgung | Health care | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPSM-10-2014-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011474269