Challenges in gaining supply chain competitiveness : supplier response strategies and determinants
Year of publication: |
July 2018
|
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Authors: | O'Connor, Neale G. ; Yang, Zhilin ; Jiang, Ling |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 138-151
|
Subject: | Supplier strategies | Customer concentration | Brand building | Supplier selection | And monitoring practices | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Lieferantenbewertung | Supplier evaluation | Markenführung | Brand management |
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