Challenges in Italian wine routes : managing stakeholder networks
Ilenia Bregoli, Martin Hingley, Giacomo Del Chiappa and Valeria Sodano
| Year of publication: |
2016
|
|---|---|
| Authors: | Bregoli, Ilenia ; Hingley, Martin ; Del Chiappa, Giacomo ; Sodano, Valeria |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 2, p. 204-224
|
| Subject: | Tourism | Italy | Place branding | Networks | Boundary objects | Wine routes | Italien | Stakeholder | Weinbau | Wine industry | Unternehmensnetzwerk | Business network | Destinationsmanagement | Destination management | Wein | Wine | Standortmarketing | Place marketing | Tourismus | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-02-2016-0008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598778