Challenges of CRM implementation in business-to-business markets : a contingency perspective
Michael Ahearne, Adam Rapp, Babu John Mariadoss, and Shankar Ganesan
| Year of publication: |
2012
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|---|---|
| Authors: | Ahearne, Michael ; Rapp, Adam ; Mariadoss, Babu John ; Ganesan, Shankar |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 1, p. 117-129
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Kontingenztheorie | Contingency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009505513