Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | Ahearne, Michael ; Rapp, Adam ; Mariadoss, Babu ; Ganesan, Shankar |
| Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 32.2012, 1 (1.1.), p. 117-131
|