Challenges of Manager’s Cultural Differences for the International Business Environment

Certainly people of different cultures have different opinions regarding what is ethical or not and that is why controversies and tensions may occur. In order to avoid the misunderstandings or conflicts, the managers must have good knowledge about the different cultural values and adjust to them. Obviously, a manager who works in another country has the objective to understand its culture. The individuals keep an eye on the others’ behavior and use the acquired information to draw conclusions on certain event. The attributes may be created once three types of information have been obtained by the observer: consensus information, solid information distinctive information.