Challenges to attitude and behaviour change through persuasion
Louise M. Hassan and Nina Michaelidou
| Year of publication: |
2013
|
|---|---|
| Authors: | Hassan, Louise M. ; Michaelidou, Nina |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 2, p. 91-92
|
| Subject: | Werbewirkung | Advertising effects | Schock | Shock | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738788