Challenging the big brands : how new brands win market share with innovative design
Judith Evans; Cheryl Dangel Cullen
| Year of publication: |
c2003
|
|---|---|
| Authors: | Evans, Judith ; Grubbs, Judith Evans ; Cullen, Cheryl Dangel |
| Other Persons: | Cullen, Chery Dangel (contributor) |
| Publisher: |
Gloucester, Mass. : Rockport Publ. |
| Subject: | Markenartikel | Brand | Handelsmarke | Store brand | Marktanteil | Market share | Produktgestaltung | Product design | Produktmanagement | Product management | Wettbewerb | Competition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 176 S zahlr. Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-56496-905-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001698497