Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Isadora Gasparin, Ekaterina Panina, Larissa Becker, Mika Yrjölä, Elina Jaakkola, Cristiane Pizzutti
| Year of publication: |
2022
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|---|---|
| Authors: | Gasparin, Isadora ; Panina, Ekaterina ; Becker, Larissa ; Yrjölä, Mika ; Jaakkola, Elina ; Santos, Cristiane Pizzutti dos |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-13
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| Subject: | Customer experience | Customer journey | Journey integration | Omnichannel retailing | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209585