Challenging US Country of Origin Labelling at the World Trade Organization: The Law, The Issues and The Evidence

Canada and Mexico are formally challenging US country of origin (COOL) legislation at the World Trade Organization. The industries most affected by COOL are beef and pork. The effect of COOL on North American cross border supply chains is outlined. The areas of international trade law upon which a challenge could be mounted are explained and the key issues that a disputes panel would have to determine indicated. The nature of the evidence that may be required to bolster Canada’s case is outlined.