Chanel's devotion and product development as a luxury brand : taking R&D and product development of its watch business as an example
Shin'ya Nagasawa
| Year of publication: |
2010
|
|---|---|
| Authors: | Nagasawa, Shin'ya |
| Published in: |
Waseda business & economic studies. - Tokyo : [Verlag nicht ermittelbar], ISSN 0388-1008, ZDB-ID 876944-8. - Vol. 46.2010, p. 25-37
|
| Subject: | Luxusgüter | Luxury goods | Produktentwicklung | New product development | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009374222