Change before you have to: for CEOs who recognize the need, the tools exist now for organizational change

Examines the steps necessary to change an organization to make it more efficient and competitive including changing the corporate culture by identifying company values and overcoming barriers to change. Competence modelling clarifies the leadership expectations of the organization for its executives, and a 360 degree evaluation of leaders’ performance in demonstrating desired behaviours assesses whether the expectations are being met. The competence model, once defined, can be used to determine criteria for hiring and promotion. Contends that companies seizing an early opportunity to change are able to create or maintain a competitive advantage in a rapidly changing business environment.