Change in international market strategy as a reaction to performance decline
Luis Filipe Lages; Jose Mata; David A. Griffith
| Year of publication: |
2013
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|---|---|
| Authors: | Lages, Luis Filipe ; Mata, José ; Griffith, David A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2600-2611
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| Subject: | International marketing | Strategic change | Competitive intensity | Adaptation/standardization | Local/global strategy | Organizational learning | Internationales Marketing | Lernende Organisation | Learning organization | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233138