Change Management in der Praxis zur Einführung von CRM
Stefan Helmke, Dörte Brinker-Helmke und Matthias Uebel
| Year of publication: |
[2017]
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|---|---|
| Authors: | Helmke, Stefan ; Brinker-Helmke, Dörte ; Uebel, Matthias |
| Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-658-06623-7. - 2017, p. 207-218
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| Subject: | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599197