Changes in consumer segments and preferences to green labelling
Year of publication: |
2014
|
---|---|
Authors: | Whitson, Debbora ; Ozkaya, H. Erkan ; Roxas, Juanita |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 5, p. 458-466
|
Subject: | Choice | eco | environment | green | marketing | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltzeichen | Eco-label | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Schweden | Sweden |
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