Changes in marketing strategies at Spanish hotel chains under the framework of sustainability
Marta Marco-Gardoqui, María García-Feijoo, Almudena Eizaguirre
| Year of publication: |
2024
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|---|---|
| Authors: | Marco-Gardoqui, Marta ; García-Feijoo, María ; Eizaguirre, Almudena |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 10.2024, 1, p. 28-38
|
| Subject: | tourism | marketing strategy | marketing mix | sustainability | hotels | SDG | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Tourismusmarketing | Tourism marketing | Nachhaltige Entwicklung | Sustainable development | Spanien | Spain | Ökotourismus | Ecotourism | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.13771757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015409072