Changes in sales call frequency: a longitudinal examination of the consequences in the supplier-customer relationship
Sergio Román; Pedro J. Martín
| Year of publication: |
2008
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|---|---|
| Authors: | Román, Sergio ; Martín, Pedro J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 5, p. 554-564
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| Subject: | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction | Varianzanalyse | Analysis of variance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736671